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Creatives as Entrepreneurs – (Part Two)

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Khorage Magazine taught Khrystal how the financial side of business is just as important as the creative side stating, “money can come to you, but it ain’t just gon’ walk to you; you gotta do the work.” Being responsible for the business side—the finances and logistics, and everything else that is necessary to keep a business afloat taught Khrystal to be disciplined. 

These same traits assisted Khrystal with her seamless transition into being a recording artist. “I’m much different now as the artist Khrystal,” she states, explaining how she is now very on top of bookings and anything else business-related to her career. Whereas in the past, she may have been timid and slow to inform customers what a subscription to the magazine would cost, she is no longer that. “I learned my worth,” she states. “Why would I be scared to offer this thing that is not in the world that their daughter needs?” she questions, referring to Khorage Magazine. Speaking on the music industry she notes that often times people will attempt to get creatives to do free work. She goes on to say that there is no room as an artist to be timid or self-conscious about knowing and asserting your self-worth. “You can’t be like that as an artist,” she begins, “you have to put yourself out there and tell people what your worth is.” To be successful and to actually profit from their art, Khrystal stresses the importance of artists and entrepreneurs being confident in what they have to offer the world and asserting that what is being offered is worth something. 

Whether the business be product or service-centered, or as a creative artist, marketing is an integral part of entrepreneurship. When asked about which marketing strategies fit her and her brand best, Khrystal emphasized a sense of authenticity and the importance of in-person interactions. “As an artist, people getting to know the real-life version of you makes them either fall in love with you a whole lot, or makes them hate you” she states, “but either way you (as an artist) need an answer.” According to Khrystal, there’s no better way for potential fans to make that decision than to come to a show and interact afterwards. Khrystal credits her growing fanbase to her practice of having an authentic presence. “That works the best,” she says referring to being interactive with fans, “because then they feel a part of you and feel a part of what you have going on.” She recognizes that the more fans feel connected to her as an artist, the more they come to shows and bring friends to show, consequently expanding the family-like fanbase. As an up-and-coming artist, Khrystal understands that having a loyal fanbase that feels involved is vital. While Khrystal places most of her energy in creating meaningful interactions, social media has become integral in the revolutionizing of entrepreneurship and marketing. Khrystal sees both the pros and cons as an emerging artist and entrepreneur. On the one hand, social media allows her to continue to build upon the in-person interactions she has at shows.

Read Part One here

This article was contributed to D’orandae by Bianca Gantt

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