More than thirty-years ago we assembled a bold blueprint for the Marketing Counselors – a new kind of Agency for a new world. It was the 80’s, and a lot had changed. MJ was the King of Pop, Apple’s “1984” broke the advertising mold and Cable TVwas the new kid on the block. Consumers were becoming more exposed, and more sophisticated with their buying habits.

No longer was it enough to just  ‘do an ad’.  Brands had to get a grasp of what moved people to buy. We did what very few agencies in Jamaica were doing at the time –

PUT STRATEGY FIRST, THEN CREATIVE.

We’re built on the idea that a clear understanding of the underlying motivation for consumer behaviour is the foundation of excellent creative work.

Being thoughtful of the consumer is what inspired us to start a new kind of agency all those years ago, and it’s what drives us today. The idea is written in our Creative Code:

PEOPLE DON’T BUY COAL, THEY BUY HEAT;
THEY DON’T BUY CIRCUS TICKETS, THEY BUY THRILLS; 
THEY DON’T BUY SPECTACLES, THEY BUY BETTER VISION; 
THEY DON’T BUY PAPERS, THEY BUY NEWS.

This thinking has allowed us to produce consistently original, imaginative and compelling advertising for our Clients time after time.

To develop excellent marketing-driven advertising within a dynamic and harmonious agency environment that will contribute to greater profitability for our clients, and through their success, to our own.

We are proud to do work on behalf of  some of Jamaica’s best known and most loved brands. We are equally proud of the work we do for smaller brands too. We derive great satisfaction from seeing all our clients do well.