“I am because we are.” This Ubuntu philosophy represents Itopia’s underlying business philosophy. The belief is that one will thrive and be successful if others are also reaping the benefits of success. It is believed that traditional ganja farmers throughout the Caribbean, especially Rastafarians, have disproportionately suffered over the last 100 years due to draconian ganja laws. Now that the region is moving towards a regulated industry, it’s important to the company that these indigenous farmers are part of the process and reap the economic benefits.
The medicinal ganja framework also allows them to tap into the rich cultural legacy of the Caribbean, forming synergies in music and the creative arts with a love for herbs at the core of all that they do.